How CRM works in Clevra

Every client, lead and follow-up in one place, with a sales pipeline that shows what is coming in and what is about to close.

Clevra Pipeline board with New requests, Assessment, Awaiting response and Won columns, beside Sarah P.'s client record with her lead tag, follow-up date and note

What is a field service CRM?

A field service CRM keeps your clients, their job sites and every conversation in one place, and shows which leads and quotes need attention. In Clevra, the CRM is built into scheduling, quoting and invoicing, so a lead becomes a customer the moment they approve a quote and nothing gets typed twice.

Every client in one place

The client list shows each client's status, from lead to qualified to customer, with their tags and last activity. Across the top you see new leads and new clients from the last 30 days, your total clients and how many are synced to QuickBooks. Search, filter and sort to find anyone fast.

Clevra Clients list with New Leads, New Clients and Total Clients counts, and clients with their billing address, tags and status
Leads and customers in one list, with their tags and status.

Open a client to see their contact details, properties, tags, internal notes and files, a billing snapshot of what is owed and collected, and the full history of requests, quotes, jobs and invoices. Import clients from a CSV file and export them whenever you like.

Restoration companies can also list the units inside a property, such as 4B or 12C, and file a job's photos and documents under each unit.

A pipeline you can read at a glance

The Pipeline board lines up requests and quotes by stage, such as new requests, assessment, draft, awaiting response and changes requested, with a total for each column. Across the top you see your total pipeline, a weighted forecast, what you won in the last 30 days and your win rate. Show won or lost deals, group cards by project, or filter to deals that have gone stale. Drag a quote to Won to approve it, and Clevra creates the job.

Rename, add and reorder columns and choose which statuses each column collects. Free comes with one pipeline, Pro with up to three and Business with as many as you need, for example one for residential and one for commercial work.

Follow-ups that do not slip

Log calls and follow-ups against a client, pinned to a request, quote, job or invoice, with a due date, priority and owner. In Activities, filter them to what is overdue, due today or due this week, and open follow-ups and calls show on your dashboard's Today panel. Clevra also logs events for you, like a quote being sent or viewed and an invoice being paid, so the history writes itself.

Leads come straight in

Put a request form on your website, forward lead emails to Clevra or connect the form tool you already use, and new requests land in your Requests list with the client matched or created. Suspected spam is held for review instead of cluttering your day. Clients already in your portal can send a request with a preferred date and time.

A portal your clients will actually use

Invite a client from the Customer Portal tab on their page. They sign in without a password, using a link or code sent to their email. From the portal they approve quotes, pay invoices, see upcoming visits and completed work forms, and update their own contact details. See how the client portal works.

An AI receptionist that answers when you cannot

The AI receptionist is live. It answers calls to your Clevra number in your company's name, takes down what the caller needs and reads it back, and files the call as a request on the right client or holds it for your review, so a new lead reaches your pipeline even while you are on a job. In an emergency it puts the caller through to your emergency number, and the call's summary and transcript land on the client's Activity. The AI receptionist is an add-on for Pro and Business at $25 a month, with 30 conversations included. Book a demo to switch it on.

Tags and two-way texting

Tag clients, projects, requests, quotes, jobs and invoices to group them however you work. On Pro and Business, text clients from your own Clevra number and keep every conversation in the Messages inbox. Each client's text and email consent sits on their record, with who set it and when. See how texting works.

Track bids with general contractors in concrete scanning and construction, keep pest control and pool service clients with several properties organized, or follow up on renovation leads before they go cold. The CRM, pipeline and customer portal are included on every plan, including the free plan.

More on how Clevra works: Scheduling, Quoting, Invoicing, Payments, Crew management.

Coming soon

Switching from Jobber or Housecall Pro?

Export your clients to a CSV file and import them into Clevra with their service address. The CRM, sales pipeline and customer portal are included on every plan, including the free plan for solo operators. Want a hand moving over? Book a call with our team and we will help.

FAQ

Is the CRM included in the free plan?

Yes. Clients, the sales pipeline, activities and the customer portal are on every plan, including Free. More pipelines (up to three on Pro, as many as you need on Business) and two-way texting need a paid plan.

Can I import my clients?

Yes. Upload a CSV file, map the columns and Clevra imports your clients with their address. Duplicate and archived rows are skipped.

Can one client have several job sites?

Yes. Add as many properties as you need to a client and use them on requests, quotes and jobs. Restoration companies can also list the units inside each property.

How do leads get into Clevra?

Through a request form on your website, forwarded lead emails, a webhook from the form tool you already use, Zapier, the customer portal, or by adding them yourself. With the AI receptionist add-on, answered calls become requests too. Suspected spam is held for review.

Can I customize the pipeline?

Yes. Rename, add and reorder columns and choose which statuses each column collects. Pro runs up to three pipelines and Business as many as you need.

Can technicians see my whole client list?

No. Technicians see only the clients assigned to them, and the limited access role does not see client contact details.

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All-in-one operations platform for trades.

You run a crew, not a tech company. Clevra handles the office stuff so you can stay on the tools.